Sunday, 17 May 2015

A week of lingerie and masculinity - we’re all about the boy!

Sexy undies for guys

Yes, this week has been all about the boy. The first story that caught our attention was HommeMystere. This company has been around for a while, but has had a massive relaunch to target the growing market for lingerie for men.

Now, this may come as a surprise to you, given that we sell a lot of very sexy underwear for men, but HommeMystere do something a little different - their lingerie is like that made for women, but designed to fit men instead. As the company website puts it, A growing number of guys are discovering the comfort of lightweight lingerie style underwear.

Its an interesting concept and were definitely keen on the men in our lives exploring their more feminine side in whatever way works for them, but were not sure that Homme Mystere is as on target as they think they are. Our experience is that one of the delights of wearing womens underwear - for a guy - is that it is womens underwear. What men want in sexy underwear is sexiness! Thats why our stock includes the red hot (but actually bright pink) Robin thong by Sensualle - sexy, masculine and definitely lingerie!

Bahrain votes against lingerie displays

But the world is a highly varied place and over in Bahrain, lingerie is under scrutiny - or perhaps its not!

The Southern Governorate Municipal Council voted to change some lingerie rules recently. Based on some complaints from the public about inappropriate window displays they passed not one but two new regulations. First that scantily-clad mannequins be removed from shop windows because they were unacceptable". According to the leader of the council, they have regularly asked for female mannequins to be removed, but been ignored. Now they have a rule - mannequins must be modestly dressed - no provocative garments to be displayed. According to the leader of the council, Everyone knows what women's lingerie and underwear shops are, so going full frontal is unacceptable.

But thats just half the story. The other half is that female customers have been made to feel embarrassed when buying underwear from male salesmen. this proposal was put by the Committee Chairman who stated that it was not a religious position, because that was clear but that the concern was, “… about the idea of men telling women they are not related to which nightgowns would look good on them. As he went on to say, There is an issue with a male staring at a woman's body to estimate her measurements. Now we definitely agree there, although not in the moral sense - men are notoriously incapable of correctly estimating a womans size and shape! Still, Bahrain seems to be missing the point - the answer to the problem is simple - buy your sexy lingerie online!

Saturday, 2 May 2015

No lingerie in Kansas, more in India and our top tips for a new spring look for your underwear drawer

Toto, I have a feeling were not in Kansas any more

Kansas Governor Sam Brownback signed a bill this month that says what welfare recipients are not allowed to spend their benefits on. Yes, thats right, in the USA you are not allowed to spend your benefits as you wish in 24 of the fifty states. Usually the rules ban expenditure on alcohol, gambling, and tobacco but Kansas has gone way further tattoos, swimming pools and lingerie are outlawed too!

Now we struggle with this idea more than somewhat and were not alone. Many commentators, including opposition politicians, have described the legislation as mean spirited and highly judgemental. Our problem is that several of the rulings, such as not attending swimming pools and buying lingerie are likely to be counterproductive: physical health and self esteem both tend to start with a positive body image, and those with self esteem and good health are much more likely to seek work and be able to hold down jobs. If, as Brownback suggests, the legislation is mean to Encourage people to get back into the marketplace, get back into the job market, then we think they should insisting on lingerie, not banning it!

India goes undie crazy

A recent study  by a retail consultancy shows that in the next ten years, Indias demands for lingerie, denim and T-shirts will outstrip all other garment sales. Saris on the other hand, will drop in popularity.  Sari sales will grow around 6% whilst lingerie, jeans and T-shirts will increase around 15% each.

Why?  First, India has the youngest population in the world. And Indian youth is much more aware global trends than any previous generation. The taboos around sex and appearance are also less oppressive for them, as they are exposed to a wider range of influences than the notoriously modest bollywood films. Cost is a factor too - a sari can cost 50,000 rupees, whilst jeans are between 2,000 and 4,000 rupees and high quality lingerie starts round 80 rupees.

Spring in your lingerie

If, like us, youve just been chucking out those old dingy knickers and thinking about an underwear spring clean, we have three suggestions to spruce up your look:

1.     Playful playsuit - beautiful playsuits are just good fun! First, they are crossover garments, you can use them as a beach cover-up or as seductive lingerie, second they are usually generously cut so everybody looks and feels great in them and third, they are light-hearted, bringing a sense of springtime play and simple enjoyment to your life. Sweet Paula in blue is our fave for spring glamour!
2.     Cunningly comfortable nightie - the box set and Netflix have changed the way we dress for our evenings at home and the (relative) acceptance of onesies and pyjamas as streetwear (at least for students) has driven a new awareness of the nightie. Getting just the right nightie can be a boon - casual enough for an evening of curry and your favourite catch-up TV, but cute enough to fling into a weekend bag for a surprise trip away with your honey, this garment really earns its way. We love Lise Charmels boheme glamour for its springlike prints.

3.     Heavenly hold ups - much more practical than you may have thought, hold ups are the perfect spring lingerie. While they are undoubtedly sexy, they also have a fashion value - try pastel hold ups with Daisy Duke shorts for a fresh spring look, and if the weather turns chilly without warning as it so often does in spring, a pair of hold ups in your handbag can take you from chilly to cosy in a couple of seconds - and youll look great too! Le Bourgets hold ups are called Essentials for a reason - once youve worn a pair of these alluring stockings youll know you need them forever!

Tuesday, 14 April 2015

Lingerie heists, and Halle Berry’s view of washing your undies

A few weeks ago we talked about the theft of Shiori Pikes large collection of contemporary lingerie which she was hoping to make into a museum-worthy archive. Now it seems that an individual has been arrested by Melbourne police in relation to the break in last month. The estimated value of the stolen items of underwear is around £75,000.00 and the 37-year-old man has been charged with burglary, theft, handling stolen goods, possessing cannabis, dealing with property suspected to be proceeds of crime and committing an indictable offence while on bail. As yet, theres no news as to whether the police have been able to recover any of the garments.

And in Bangalore, a paraphiliac thief may have been caught! For months, women in one area of the city had been experiencing odd occurrences when they put their underwear on washing lines - the lingerie would go missing and be found later torn and damaged in nearby buildings or in drainage channels. At first the behaviour was taken to be that of local monkeys, who are known to steal many items, but when it was realised that only womens underwear was being removed, one apartment block committee decided enough was enough. They installed CCTV cameras in the stairwells of their building and caught a man who would arrive by bicycle during the day when the apartment block gates were open, grab lingerie from the washing lines and head off. The residents set a trap and cornered the individual before handing him over to police.

So after a week of thieves, its a a relief to turn to Halle Berrys new comments on her Scandale Paris lingerie line. Astonishingly Halle is forty-eight now, and she looks stunning, which she puts down in part to having such fun designing lingerie, which she describes as, It doesnt feel like work. This for me, feels like play. She also talks about her own favourite underwear which is either black or leopard print - I think we already knew how much Halle loves leopard skin, because she does wear it a lot! And she went on to describe how important she considers it that her underwear line should be affordable by the average woman and also be the kind of thing you can put in the average washing machine. Finally she said that she wants her underwear designs to appeal to women of all ages and backgrounds.

Halles personal sense of style is very strong, and we love her twin preferences of leopardskin and black lace, as show in our photograph. If youd like to emulate Halle Berrys empowered, sassy approach to lingerie, weve got just the gown for you! Seven til Midnights sweeping floor length nightgown has the leopard print, the beautiful lace trim, and lovely criss-cross straps that ensure its a flattering comfortable fit.

Saturday, 28 March 2015

Respectful, resourceful, right sized lingerie

Royal disrespect

Heidi Klum has got her knickers in a twist. When she took over the lingerie line founded by Elle Macpherson in partnership with New Zealand based brand, Bendon she certainly didn’t expect to be defending herself against publicity stunts that she considers tacky. However, when she was in London recently to promote the underwear line, she discovered that three models had been photographed in the undies she designed, outside Buckingham Palace.She tweeted very frankly, if not with the best of spelling, ‘Nearly fell of my chair when I saw this. Who did this??? Not me!!! #Not Cool.’

We agree, not cool, and not only is it not okay to use a public space to promote your product without permission and without consideration for the rights and preferences of those around you, the poor models look both frozen and terrified. Not the positive, powerful image of great lingerie on great women that we’d want to portray for sure.

Feminist follicles

On the other hand, Neon Moon isn’t quite working for us either. We love the idea, and we’re all in favour of new underwear lines, but the approach of Hayat Rachi, founder of Neon Moon, has us a little puzzled. Good for her in launching a Kickstarter campaign to fund her feminist lingerie project. Good for her in having a clear picture of what she wants to achieve - filling a gap in the market that she defines as underwear that works ‘around the body, instead of the other way around’ although we’re not too sure what that means.

But Rachi is offering a quite peculiar reward for the people who fund her project; she will dye her armpit hair whatever colour the funder chooses, if they provide £200 in funding, and she’ll take photos to prove it. Um … armpit hair choice is feminist, we get that but why is dying armpit hair and taking photos to send to people feminist? Is there something we’re missing here?

Bold brunettes make more money

Or at least they do for lingerie manufacturers, according to a survey by a New York based lingerie start-up … it must be the time of year for start-ups! The survey is limited in scope to TV ads shown in the USA and that might not be representative of the world as a whole, but what was discovered is fascinating. Given three adverts: one with blonde models, one with a plus size brunette and one with several ‘standard size’ brunettes, the one that did best was the advertisement featuring a generously proportioned brunette - in fact she outsold the blondes by a factor of four to one!

At We like to celebrate all sizes, shapes and colours, definitions, choices and desires, and we’re proud to offer lingerie that works for every need, situation and preference. For example our G-World Lingerie babydoll looks great on every body - blonde, brunette, redhead and whatever the size. 

Tuesday, 17 March 2015

Underwear as weaponry, art and stolen goods - a weird week in lingerie!

Stolen underwear collection

Shiori Pike is known as a photograph of lingerie and the blogger ‘My Lingerie Addiction’ although it’s been a while since she was blogging actively. Her photographic studio in Richmond, Australia, was broken into last Friday, and priceless lingerie was stolen.

It seems like a planned job, as the thieves covered the surveillance camera before entering the upstairs building and ransacking it. Ms Pike was originally not particularly concerned about the break in because she keeps no electronic equipment in the studio but it turned out that the place had been ransacked and a museum quality collection of lingerie had been stolen. Shiori, who has her own lingerie line, also called Shiori, has appealed for people to check for pieces that might be from her collection being sold online. The theft has had international ripples, as Dita Von Teese reached out to Shiori on Instagram to say how sorry she was to hear about the burglary.

Isis recruiters ask for underwear

One of the saddest recent stories is of the three young girls who flew to Syria from the UK to join the so called Islamic State. For most of us this is inconceivable and yet recent revelations about how they may have been groomed makes it clear that under the claims made by ISIS, there’s a current of sexual exploitation that is lurid and profoundly un-Islamic. 

How do we know this? Well, A TV reporter managed to convince a male recruiter for ISIS that she was a fifteen-year-old girl. He made contact with her on social media and told her that she didn’t need to speak Arabic as there were plenty of British ‘bros’ in Syria and then told her that she could stay with him until she became a child bride. He also told her that she should hurry up because girls were travelling out to Syria every day and in a final message when the supposed fifteen year old asked what she should pack, he told her ‘lingerie loool’. It’s a strange sidelight on the world of jihad.

Pimp your bra

An auction of 200 decorated bras talking place in New York will raise funds for the oldest breast cancer support hotline in the country. Our attention was caught by the welded bra designed by David Jones, made entirely of spoons and called ‘Appetite for Life’. Other bras in the collection include one designed by the granddaughter of Betty Boop’s creator, because her mother died of breast cancer when her daughter was just eleven years old.

We love the idea of bra pimping and we’ve been having a go ourselves. Of course most of us pimp our lingerie anyway with our choice of accessories, but taking it a step further and actually embellishing our underwear has been a revelation. Our tips, if you fancy this yourself, are to start with something simple and sheer - the Roza Frosa bra is ideal, especially as it has a matching brief or thong and hold ups to choose from. Then we’d suggest you pick a theme … we’ve had great success with wrapping animal print ribbons around bra straps, bedazzling our panties with rhinestones and attaching jewels to garters, but all three together would be too much of a mish-mash so pick one strong idea, colour or theme and run with it!

Wednesday, 25 February 2015

Twitter storms, cultural underwear and Easter lingerie

Not cool with Cindy

So … that picture of Cindy Crawford. Let’s start with the facts: she didn’t release it herself, it was leaked; it wasn’t taken this year, but two years ago; it doesn’t mean she’s cool about having it circulated and she hasn’t taken any part in the debate. What debate? Well, when the photo appeared on Twitter it was seen as a shining example of ‘real’ women and a clarion call for the older woman to accept her body as it is. All kinds of celebs weighed in to support and celebrate Crawford’s honesty and beauty.

Then, when it became clear that the photo had been used without her permission, the discussion moved rapidly and uncomfortably to other questions - how should we respond to leaked photos, what is the balance between reducing the unrealistic standards that many women feel compelled to live up to and maintaining everybody’s right to control their own image in public? Cindy Crawford’s picture might have been gorgeous, realistic and appealing, but the fact that she hadn’t chosen to publish it led to an unpleasant sensation that we’ve peeked into somebody else’s private life without their permission. And for us, that means not recirculating the photo - so instead we’ve chosen to feature a picture that we know is untouched and was released by the gorgeous and very body-confident Jamie Lee Curtis herself. We think it’s a stunning shot of a woman who loves her body.

Culturally appropriate underwear - lady in red and the Year of the Geep!

Is it a goat or a sheep? The Chinese don’t distinguish between the two, just as they don’t differentiate rats and mice, so it’s a goat-sheep year. It’s the eighth animal in the Chinese zodiac. which are, in order: Rat/Mouse, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog Pig.  The lucky colours for year of the Geep are reds, browns and purples, and because red is a lucky colour in many Asian cultures, red undies are seeing a buying bonanza this February!

In fact, across Hong Kong, Malaysia and Singapore, red lingerie sales are ten times higher at the lunar new year than through the rest of the year and with red being a double-lucky in the year of the Geep, and Chinese New Year and Valentine’s Day falling in the same month in 2015, lingerie manufacturers were flat out from November, getting stockpiles of undies ready for this month!

Easter winners

But if you’ve had enough of red, we’re on it! Our couldn’t-be-cuter Shirley of Hollywood bunny outfit is smart in black and white, and tempting with its totally touchable fur trim. Or if you’re hankering after something spring-like and pastel, the Jane Woolrich satin robe is floaty, feminine and very pretty - we love the peach shade, which is flattering to all skin tones. 

Wednesday, 11 February 2015

Ten dos and dont’s for Valentines Day!

There’s always a buzz around Valentine’s Day - and here at we spend a lot of time looking at what helps make Valentine’s Day very special. Here are our top ten tips for making your Valentine’s Day tip-top!

1 Do make it last all day - Yes, people have to work and look after kids, meet deadlines and finish essays, but it’s still possible to start the day with love and keep it going - why not get up early and make breakfast special, and either slide a little note (not to soppy, not to graphic) into their lunch box or send them a lunchtime text to remind they that they’re on your mind and that you’re looking forward to the evening when you can spend time together.

2 Dont get in contact with your ex - whilst romance can be seductive, ex-romance is always toxic. Opening the awful history of your past will never help and least of all on a day when it seems that everybody else is making romance work. Instead spend time with somebody who loves you for who you are: your dog, granny or best mate will be better for your self-esteem than going back in for another round of failure.

3 Do invest in yourself - Love begins at home! If you want a special bit of underwear, a relaxing massage, or an investment handbag, this is the time to show yourself some love. And if you don’t have the budget to get exactly what you want, treat yourself to a special meal or a glass of wine in a really posh venue and decide to put away a little money every month so that next Valentine’s Day you’re ready to splash the cash! And if you ask us, an ideal lingerie treat from you to you would be the Luxxa Camargue Open Body - so sexy, so flattering and so very feminine!

4 Dont judge your gift - women in particular will judge the quality of their relationship by what their other half gives them for Valentine’s Day. This is a terrible mistake because many men (and quite a few women) find buying romantic gifts quite difficult and find it difficult to express their feelings on a single day just because the greeting card industry tells them to (see #10). A better idea is to accept the gift as what it was originally meant to be ‘a token of esteem’ and as a token, neither its value nor its suitability should be considered, it’s just a way of saying I love you - even if it’s tacky or cheap!

5 Do come clean with your man - buying a really special bar of soap and putting it on his pillow in the morning is a very sexy way to start the day. Have some fluffy towels on hand, and jump in the shower together … there is nothing sexier than a squeaky clean body especially if you’ve helped him soap himself!

6 Don’t buy her sexy underwear from Lidl - well, you can’t this year, because Lidl’s lingerie line doesn’t launch until 26 February but let’s make it clear, right now, that Lidl undies are not Valentine’s Day material! It’s like supermarket chocolate boxes - fine to buy for yourself but not to give to others … don’t make this mistake next year, underwear should be an investment, not a bargain!

7 Do take it easy on your first Valentine’s together - whether you’ve been together 10 days or 10 months, don’t pile on the pressure. Arrange a shared experience like a cookery class (from Jamie Oliver’s Recipease through to your local college of Higher Education, you’ll find some fab classes) or a session at an ice rink. Doing something as part of a group allows you both to relax and even if the relationship doesn’t work out, you’ll have a great memory to look back on.

8 Don't overdo it on your first Valentine’s Day together - don’t over-invest financially or in the future. Buying gig tickets for six months down the road is a dubious investment as you may have to ask for the tickets back or attend the gig and risk bumping into somebody who’s now become your ex. Extreme financial investment (chocs and flowers and undies and jewellery) can be just as much of a turn off because it implies you’re buying love.

9 Do keep the details of your love life to yourself. On Valentine’s Day, above all others, it’s easy to over-share. If you burst into tears in the office, or alternatively hand out too many details of your smoochy morning session, you run the risk of damaging your own reputation, especially in the workplace. A good rule is not to talk about your Valentine’s Day experience until 21 February - by then you’ll have a sense of perspective, time will have moved on, and you’ll be happier to keep things to yourself that should never have been public knowledge in the first place.

Photo credit - Daniel Pagel/

10 Don’t try to get out of celebrating Valentines Day by claiming that its a conspiracy by the chocolate and greeting card industry. You may think this is true, but it’s not helpful. Just suck it up and buy a gift. Or even better, do without the commercial aspect and plan a wonderful picnic or romantic evening at home for your loved one, or even go for a run. Valentine’s Day is what you make it, but if you refuse to participate you’ll probably make it a very miserable day!