Scandale
Halle Berry is reviving a lingerie line that was launched in the
1930s in Paris. The line, called Scandale, is redolent of the history of
Parisian women and their intimate apparel. According to Ms Berry, the new line
will keep intact all the qualities of Parisian style but ensure that
femininity, sexiness and self-empowerment are to the fore because, the actor
says, ‘… I have a pulse on what American women want
… what you put under your clothes is the
first step in making yourself feel good about yourself.’
There’s no doubt about that! So what do we
think of Halle’s ambitions? Well the first thing is that we’re
delighted she’s going to be selling her undies through Target, a very
mainstream shop that will ensure the products are within the price range of the
average woman, not reserved for the super-rich and ultra skinny.
Second it’s great to know that she understands
that women mainly buy underwear mainly for themselves, not to please men,
although, ‘when they find something they feel good in, and that makes
them feel sexy and feminine and empowered, their partners also reap the
benefits.’
If you can’t get to a Target but want to enjoy a
feminine, sexy and self-empowering bra set just like the ones Halle has
designed, we’d opt for the Gracya Szahira bra set, with its grey on black
dentelle lace design and elegant white bow details it has all the style of
Paris without the French couture price.
Counterfeit underwear
The owners of Birdies Panties in Kansas were shocked when their
stock was confiscated by Homeland Security! The Missouri based underwear
retailer had printed a line of women knickers bearing the KC of the Kansas City
Royals, a baseball team that had just beaten the mighty San Francisco Giants.
However, the Major League Baseball organisation found out about the undies and
reported them as counterfeit as Birdies Panties didn’t have a licence to
print them.
Coffee in your pants?
Also in the USA, two companies have fallen foul of the law. Norm
Thompson Outfitters and Wacol America, marketed some caffeinated underwear,
rather like leggings or long johns, that were impregnated with caffeine that
should, they claimed, assist ‘fat destruction’. The Federal
Trade Commission said that the claims were based on inaccurate science and
could not deliver on the promise that wears could lose two inches off their
hips and an inch of their thighs in a month.
Knickers in a twist?
3,000 women were recently surveyed to fid out what they carried
in their handbags. The facts are staggering. First, the average handbag weighs
5.5lbs - more than a cat, and about the same as a small dog! Second, 36% of
women carry spare underwear in their bags. Now at that point we’d
have had to ask some supplementary questions like:
1.
Are the spare knickers sexy upgrades in case a
woman gets lucky or comfy big pants to jump into when the evenings over and
they’re heading home?
2.
Do women transport their alternative underwear
loud and proud or tuck it away in a little pouch or make up bag?
3.
How many women actually use their spare knickers
on a regular basis?
But amazingly, the surveyors didn’t enquire, so we’re
left to wonder …? Perhaps we should launch a survey of
our own!
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