Wednesday, 5 November 2014

Counterfeit knickers, bra revivals, spare underwear and caffeinated pants - our week in lingerie

Scandale


Halle Berry is reviving a lingerie line that was launched in the 1930s in Paris. The line, called Scandale, is redolent of the history of Parisian women and their intimate apparel. According to Ms Berry, the new line will keep intact all the qualities of Parisian style but ensure that femininity, sexiness and self-empowerment are to the fore because, the actor says, ‘… I have a pulse on what American women want what you put under your clothes is the first step in making yourself feel good about yourself.’

There’s no doubt about that! So what do we think of Halle’s ambitions? Well the first thing is that we’re delighted she’s going to be selling her undies through Target, a very mainstream shop that will ensure the products are within the price range of the average woman, not reserved for the super-rich and ultra skinny.

Second it’s great to know that she understands that women mainly buy underwear mainly for themselves, not to please men, although, ‘when they find something they feel good in, and that makes them feel sexy and feminine and empowered, their partners also reap the benefits.’

If you can’t get to a Target but want to enjoy a feminine, sexy and self-empowering bra set just like the ones Halle has designed, we’d opt for the Gracya Szahira bra set, with its grey on black dentelle lace design and elegant white bow details it has all the style of Paris without the French couture price.

Counterfeit underwear


The owners of Birdies Panties in Kansas were shocked when their stock was confiscated by Homeland Security! The Missouri based underwear retailer had printed a line of women knickers bearing the KC of the Kansas City Royals, a baseball team that had just beaten the mighty San Francisco Giants. However, the Major League Baseball organisation found out about the undies and reported them as counterfeit as Birdies Panties didn’t have a licence to print them.

Coffee in your pants?


Also in the USA, two companies have fallen foul of the law. Norm Thompson Outfitters and Wacol America, marketed some caffeinated underwear, rather like leggings or long johns, that were impregnated with caffeine that should, they claimed, assist ‘fat destruction. The Federal Trade Commission said that the claims were based on inaccurate science and could not deliver on the promise that wears could lose two inches off their hips and an inch of their thighs in a month.

Knickers in a twist?


3,000 women were recently surveyed to fid out what they carried in their handbags. The facts are staggering. First, the average handbag weighs 5.5lbs - more than a cat, and about the same as a small dog! Second, 36% of women carry spare underwear in their bags. Now at that point we’d have had to ask some supplementary questions like:

1.    Are the spare knickers sexy upgrades in case a woman gets lucky or comfy big pants to jump into when the evenings over and they’re heading home?
2.    Do women transport their alternative underwear loud and proud or tuck it away in a little pouch or make up bag?
3.    How many women actually use their spare knickers on a regular basis?


But amazingly, the surveyors didn’t enquire, so we’re left to wonder …? Perhaps we should launch a survey of our own!

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