Amateur underwear models
A Chinese lingerie firm has found an interesting
way to outsource its advertising - it invites its customers to become something
that best translates as ‘lingerie masters’ by sending in photographs of
themselves in the brand’s underwear. For every three lingerie sets they
photograph, they get sent a free set as a reward.
The company claims to have 500 models sending in
portfolios in a polyvore style exercise that requires the customers to create a
small photoset around a specific theme or location. To our eyes some of the
photographs may be a little dubious - one set features a young woman wearing
only underwear under her coat, apparently in a bar drinking beer where the
final picture seems to show her asleep or passed out with a beer bottle in her
hand - not the kind of advertising that’s allowed here, that’s for sure. Others
though are quirky, personality-filled snapshots of a life where lingerie
matters and we can all celebrate that!
Breast dictionary?
Another underwear line has produced a breast dictionary -
describing what it calls the seven different types of breast by shape. It’s an
interesting idea, especially given the many women simply don’t know how to
measure themselves for a bra, but we’re
not sure that it’s a particularly helpful approach to choosing sexy underwear.
A large part of finding what works for each individual woman comes from trying
things on and see both how they look and how they feel - the journey of
exploring what works for each body and lifestyle simply can’t be reduced to shortcuts
like pointing to a picture of boobs and saying ‘those look most like mine’ not
least because many women have been trained by exposure to the media to have an
unrealistic idea of how their own bodies look. We think there’s no alternative
to ordering something that looks lovely and trying it on in the privacy of your
own home - after all, any decent online lingerie shop will have a great returns
service to ensure that experiments are just as much fun when they fail as when
they succeed!
Stella McCartney Autumn/Winter 2016 Paris
collection
While we’re huge fans of catwalk fashion, we
don’t always find a direct link between catwalk and www.lingerie.co.uk products but Stella’s Paris runway was definitely in part a lingerie-inspired
show. Whilst puffa jackets were much in evidence (we’re not sure we’re going to
give into that trend again) she also had some beautiful silk panel dresses that
sit squarely on the boundary line between lingerie and evening wear.
We really fell in love with this silk and lace
panel dress but suspect it may be out of
our price range - however, we decided that our Blue Bachelorette dress would be
a perfect alternative at a totally affordable price. Also, we think we might go
for something other than the white surgical ward shoes … in fact we sort of
think almost anything else would look sexier!
