Wednesday 5 October 2016

Glamour, power and outrageous panties - October opens with lingerie sizzlers

Underwear that’s not safe to hang out?

It may depend on how old you are. An anonymous (and poorly educated) neighbour has taken a pair of Rosamund Perrin's knickers of her rotary dryer and posted them back through the letterbox with a note reading, It is total inapropiate (sic) for this type of garment to be displayed opposite the village primary school. There are member of this community that would welcome a halting of this.

Ros is 65 and a grandmother, but her chic scanties (black frills with a small white bow, very much like our Coquette retro ruffle shorts) might be expected to belong to a much younger woman which might be one reason that the prude took action. Whatever the motivation, when Ros’s daughter posted the ill-spelt note online, with a picture of the knickers, she received overwhelming support for the idea that women should wear, and hang out, whatever underwear they fancy. As one neighbour put it, Such scandalous behaviour: wearing knickers, washing knickers and then drying knickers on the line! Tut tut. Best go knickerless maybe?” Whilst another resident of the Devon village has been inspired to verse:

Roz hung out a line of her frillies,
But a neighbour had a touch of the sillies,
To complain about knickers,
Quite clearly not the vicar’s,
Twas enough to give a lady the willies.

Of course we’re totally in favour of women wearing whatever they fancy, and hanging it out in public too!

Making a business out of underwear

Elle Macpherson has always been a fan of underwear and she had a 25 year association with Bendon, for whom she designed lingerie under licence. This year she’s launched a new bra and briefs business called Elle Macpherson Body with a friend and business partner Simon De Winter. Elle’s comments on setting up an underwear business are true for all women, which is why we thought they were worth sharing. “I find it incredibly fulfilling to be a co-partner and co-owner in a joint ventures …” she said. "You have to find your co-dreamers. People that understand your vision, share your vision and help bring it to life. I believe in co-operation, I believe in collaboration and I believe in commitment. In any partnership those values are really important. Having great advisers is important but more than anything, having people that are equally inspired by what you're doing is key.”

That’s as true when hanging our your washing as when setting up a business empire - being able to rely upon people who share your point of view and believe is you is crucial, which is one reason that we believe our online lingerie shop is more than just a place to buy underwear, we aim to be a resource for empowered women of every age and size, for men who like to wear underwear with a little pizazz, and for every couple, of every configuration, to have a place to browse lingerie without pressure.

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