We’ve
seen the future of lingerie - and it’s printed
Remember that a few weeks ago, we reported on a strict new ruling
about lingerie that insists that in Russia, Kazakhstan and Belarus, nothing
lacy could be sold. The theory was to stop retailers selling poor-quality
synthetic underwear that could harm women’s reproductive
health. Well, a German lingerie brand, Lascana, has just developed a new
lingerie line that is definitely synthetic but will escape the ban. Why?
Because it’s not woven or sewn - it’s printed on a 3D
printer! The clamshell lingerie set was inspired by Botticell’s
‘Birth of Venus’ and features a clamshell bra and
panties.
The Russian lingerie market is around £3 billion in value,
which means that any company that can find a way to get its sexy undies to
Russia legally is likely to make an absolute killing. It’s not even out of
people’s price range, although you might have to save up for it -
the bra and knicker set will probably retail at around £60.
A future royal in Britney’s knickers?
No, not a scandal about her love life, rather, a bit of astute
marketing. When Britney Spears was in London last week to launch her new
underwear collection, she is reported to have said that she would love to see
Kate, Duchess of Cambridge, in her designs, and to that end she’s
going to send every single item in the new lingerie line to the Duchess. Kate,
who’s currently expecting her second child and wrestling with
terrible morning sickness, just as she did when carrying Prince George, hasn’t
commented on the offer and we don’t expect to see any underwear selfies
of the Duchess in Britney’s scanties any time soon!
Oddly, Britney chose to comment on the role of men in her life
when she was interviewed in Denmark, suggesting that women don’t
necessarily need a man - just a good bath and some nice underwear! Of course
she’s got to sell her line, but it’s a bit of an odd
approach, we think. Perhaps she’s just a bit jet lagged.
Perfect underwear for pregnant women
Dita von Teese has been pondering the pregnant form and its
underwear needs too, apparently. She has designed some undies that work for
expectant women, based on the experience of friends of hers who wanted sexy but
comfortable lingerie. Of course every woman wants to look good when she’s
expecting, and many men find this an alluring and appealing stage of a woman’s
life, But finding underwear that works can be difficult. Our recommendation for
an investment lingerie item that will take you from your first weeks to beyond
childbirth is the Lise Charmel Splendeur Inca robe which rides magnificently
over any size of bump and has a rich pattern that flatters any shape or size.
No comments:
Post a Comment