Online underwear grows
It turns out that we’re not just a lingerie seller - we’re
a key trend! At www.lingerie.co.uk we watch the global
market with keen eyes to discover the latest trends in sexy lingerie, to test
the claims of new underwear manufacturers and to explore what is the best in
lingerie to bring to our customers. But sometimes we ourselves are subject to
scrutiny and it turns out that a new report suggests that the global online
lingerie market will grow 18.1% over the next five years. Given that the world
economy is expected to grow by less that .5%, that’s a healthy
statistic!
In addition, it seems many customers prefer buying lingerie
online because they are intimidated by bricks and mortar stores or because they
find it difficult to sort through the vast array of ‘real’
garments to find what suits them best. Instead they browse online where
they can sort their searches by exact size, style and colour - which is why our
site is searchable in a range of ways, to give you the best possible online
lingerie shopping experience!
The body that’s
replaced ‘The Body’…
… is Heidi Klum. It’s
actually a great and sad day, for Bendon, the Australian underwear brand, which
has had a quarter century association with Elle Macpherson, because in choosing
their new ‘face of’ they’ve gone for
41-year-old Heidi, not some 19-year-old sizzler. Nothing wrong with 19-year-old
sizzlers, of course, but what Bendon seem to recognise is that most lingerie is
sold to, or bought for, more mature women, with a real sense of what works for
them, and what they like.
Klum, who is best known for Project Runway, is absolutely
stunning in the new Bendon range and reveals just how important confidence can
be to a good boudoir photograph. We loved the elegance of the grey and pink bra
that debuts for the line and whilst Heidi is a blonde, it’s
one of those colour combinations that works for everybody from the
palest-skinned red-head through to olive and deep coffee skintones. Browse the www.lingerie.co.uk selection of similar colour ranges
to find something that will rock this look for you!
Getting dirty to get clean
Saskatoon is noted for its long cold winters, but one local
entrepreneur has found a new way to warm things up - Emily Kempin has
established a lingerie cleaning service. No, not somebody to hand-wash your
skimpies, but a cleaner who comes and removes your dirt whilst wearing
underwear. Okay, it’s not a new idea, as our picture from “MadMen” shows, but it’s a fun one!
Called Dirty Business, the cleaners work for $200 per hour, which
is considerably above the going charlady rate for Saskatoon, and are provided
with minders who ensure that the housemaids get to tidy up without any
inappropriate touching or other intrusive behaviour, although the clients are
allowed to take pictures and enjoy some ‘playful banter’.
Hmm … would our Head Maid costume meet
with the approval of Saskatoon’s lingerie-cleaners, I wonder?
No comments:
Post a Comment