Tuesday 13 January 2015

Red hot Christmas trees, hot under the collar lingerie adverts and rising stars in the underwear world - our week in lingerie!

Christmas tree lingerie

No, not the kind of undies that you find beneath the tree but actual tree underwear. Ever since Eartha Kitt sang ‘Santa Baby’ there’s been something quite sexy about Christmas … but that underlying sensuality has been made overt by a French company which is using discarded Christmas trees to create sexy undies.

Using an enzyme solution, pine trees, including their needles, are turned into a silky fabric that is then dyed with low irritant dyes to ensure the lingerie is as skin friendly as possible. the company claims that the fabric absorbs around two and a half times more moisture than cotton, making steamy bedroom sessions more comfortable!

Allow us to be somewhat unconvinced. We heard similar claims for bamboo clothing a few years ago, and while bamboo has definitely turned out to be a new fabric that’s got some benefits, it has in no way replaced cotton. We can’t see ‘pine’ taking the place of old favourites like silk and satin any time soon, and it certainly doesn’t measure up to the incredible properties of technical fabrics like Lycra, which have revolutionised our lingerie drawers. So we’ll watch this innovation with interest, but we won’t be replacing our cotton bras or silk knickers with it any day soon!

Too much underwear for drivers

Motorists in Milan have been distracted by underwear adverts that will now be taken down. Belen Rodriguez is the model who features in the two advertisements on multi-storey billboards and her seductive poses have been criticised as creating ‘serious danger for vehicular circulation’, much to the annoyance of Belen herself. The model and TV star says she thinks the pictures are ‘sensual, but elegant’.

There’s no evidence that sexy adverts actually cause crashes, but an American study did find that roadside advertising with emotive words such as cash, fame, sex and win led to drivers speeding up whilst negatively charged words such as crash, loss, damage caused drivers to slow down.

We love Belen’s sexy underwear set and we think we actually have an even nicer black and white combo to offer - the Roza Ginewrapush-up bra is similarly coloured to Belen’s cute balcony bra but even more feminine - we’re certain you’ll discover it’s a traffic stopper!

Tories reveal new strategy - sex!

Jacqueline Gold has found a new home - the front bench of the House of Commons. She joined George Osborne and other Tory grandees this week, as the Chancellor launched an attack on Labour spending plants.

Miss Gold has a substantial fortune of her own, having turned the Ann Summers business into a successful party plan operation linking 150 shops to more than 7,000 party planners.

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