Wednesday, 6 July 2016

The ultimate bespoke, the cost of lingerie and empowering underwear - end of the month round up from www.lingerie.co.uk

So you want a perfectly fitted bra? Our first two stories might help …

Technology and underwear


Jess Haughton, a fashion student from Nottingham Trent Uni, has used the latest technological developments to get that perfect fit - 3D printed lingerie!

While Jess’s undies are currently only part of her design course, there’s every likelihood that such garments will be readily available online in the near future. The limiting factor is getting the right measurements, usually done with a scanner, but once our home computers or phones can be equipped with an app that serves as an adequate scanner, it should be easy to get 3D printed underwear delivered to us at home.  The Haughton garments use stretch silicone, which offers a smoother outward profile than almost any other fabric and is considered to be very durable, so the investment could be a long term one. Attractive to those women who stay the same size, but perhaps not so thrilling for those whose bust size fluctuates.

When pennies count - and why to spend them on lingerie!


On the other hand, Cora Haddington, founder of Lingerie Addict, has been pointing out that we may under-invest in our choices, failing to recognise that we’re unsatisfied in our purchases because we’ve neglected to understand the business process being lingerie construction. Business Insider India chose to run her tweets as an editorial story - not the first time that underwear has made headlines, but more often on the scandal pages than the business ones!

 Loving your underwear



Once again that online stalwart, Bustle, has been a talking point in our office. This month it’s a story about how underwear empowers and explores how to choose underwear, who it should be worn for and the value of finding a brand that fits with your chosen identity and lifestyle.

As a result, we’ve all been talking about our favourite mood-improving underwear. For one of us it was their first ‘training bra’, for another it was investing in proper silk stockings for work and for a third, opting to buy a made-to-orderJane Woolwich basque for her second wedding, as a secret treat to herself and her husband-to-be, completely hidden under her ‘sensible’ second time around register office wedding dress!


If you have an empowering underwear story we’d love to hear it …

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