Wednesday, 27 July 2016

Summer lingerie - the silly season stories you couldn’t make up!

Theft of underwear


In Tennessee a man has been arrested for stealing lingerie. Nothing unusual in that, you may think, but the man, Christopher Wade, didn’t make off with a couple of thongs or slip some stockings into his back pocket - no, he was ambitious!

One night, just after midnight, he walked into a lingerie shop in Old Hickory and made off with an entire mannequin! In fact he failed to get the whole dummy into his truck, knocking her left arm off in the parking lot. When police tracked him to his home, Mr Wade was found to be in bed with the mannequin which was still wearing the lingerie he’d stolen it in. The dummy and underwear together are worth an estimated $5,000.

What boggled our minds there, amongst other things, is that lingerie stores are open until after midnight on a Sunday in Tennessee!

Bra sizes in animals


This really is a story that you couldn’t make up … a Japanese lingerie firm has decided to help its clients work out which bra cup size they require by creating a poster that reveals which animals weigh the same as breasts.



Yes, breast equivalence in animals. What’s most puzzling about the chart, to us, is that there is a clear sense in which the company believes A and B cup customers will be happy, as shown by smiling women with chipmunks and cockatiels as their breast weight equivalents while C to F cup sized women have downturned mouths … poor old F cup is also being half smothered by a giant Persian kitten, which might explain her miserable expression. It’s just bizarre.

Summer underwear trends - the not so silly season 

TickerTags is a clever monitoring system that follows tag trends such as treats and social media captions. And it’s produced some interesting data about how our lingerie trends are changing. So, for example, push-up bra mentions are down 35% while bralette tags in the social media have risen 14% in the first six months of the year. The claim is that this is a result of the Athleisure phenomenon which is the process of turning sportswear into daywear and the tendencies to seek comfortable clothing that permits athletic activity at all times.  Bralettes are also ‘peek’ clothing, which looks great when emerging from outerwear.



We’re pretty interested in this statistic … and we wonder whether it’s less to do with changes in lingerie purchasing or interests (we haven’t noticed any decline in push-up bra sales) but something to do with the age of people who use social media and are willing to talk about/selfie themselves in their undies. Perhaps it’s younger women (who are more used to bralettes) who use the tag more on social media? Anyway, we think the rise of the bralette is a wonderful thing and we’d like to bring the Coquette lace bralette to your attention … it’s a gorgeous little lingerie item at pocket money prices and one sizes fits pretty well everyone from chipmunk to Persian kitten sizes!


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