Theft of underwear
In Tennessee a man has been arrested for
stealing lingerie. Nothing unusual in that, you may think, but the man,
Christopher Wade, didn’t make off with a couple of thongs or slip some
stockings into his back pocket - no, he was ambitious!
One night, just after midnight, he walked into a
lingerie shop in Old Hickory and made off with an entire mannequin! In fact he
failed to get the whole dummy into his truck, knocking her left arm off in the
parking lot. When police tracked him to his home, Mr Wade was found to be in
bed with the mannequin which was still wearing the lingerie he’d stolen it in.
The dummy and underwear together are worth an estimated $5,000.
What boggled our minds there, amongst other
things, is that lingerie stores are open until after midnight on a Sunday in
Tennessee!
Bra sizes in animals
This really is a story that you couldn’t make up
… a Japanese lingerie firm has decided to help its clients work out which bra
cup size they require by creating a poster that reveals which animals weigh the
same as breasts.
Yes, breast equivalence in animals. What’s most
puzzling about the chart, to us, is that there is a clear sense in which the
company believes A and B cup customers will be happy, as shown by smiling women
with chipmunks and cockatiels as their breast weight equivalents while C to F
cup sized women have downturned mouths … poor old F cup is also being half
smothered by a giant Persian kitten, which might explain her miserable
expression. It’s just bizarre.
Summer underwear trends - the not so silly season
TickerTags is a clever monitoring system that
follows tag trends such as treats and social media captions. And it’s produced
some interesting data about how our lingerie trends are changing. So, for
example, push-up bra mentions are down 35% while bralette tags in the social
media have risen 14% in the first six months of the year. The claim is that
this is a result of the Athleisure phenomenon which is the process of turning
sportswear into daywear and the tendencies to seek comfortable clothing that
permits athletic activity at all times.
Bralettes are also ‘peek’ clothing, which looks great when emerging from
outerwear.
We’re pretty interested in this statistic … and
we wonder whether it’s less to do with changes in lingerie purchasing or
interests (we haven’t noticed any decline in push-up bra sales) but something
to do with the age of people who use social media and are willing to talk about/selfie
themselves in their undies. Perhaps it’s younger women (who are more used to
bralettes) who use the tag more on social media? Anyway, we think the rise of
the bralette is a wonderful thing and we’d like to bring the Coquette lace bralette
to your attention … it’s a gorgeous little lingerie item at pocket money prices
and one sizes fits pretty well everyone from chipmunk to Persian kitten sizes!
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