Thursday, 4 August 2016

Does lingerie increase confidence? Should women wearing mastectomy bras pay tax? What shape should lingerie models be? We answer the burning questions in underwear!

Does lingerie increase confidence?


In short - yes! With a bit more detail, we’d accept that an anecdotal study containing just two people is by no means conclusive, but it’s definitely interesting. HuffPost sent two of its staffers off to try the effects of expensive underwear on their psyches and the results were what we could have predicted. Yes, lovely underwear costs a little more and yes, it makes us feel wonderful. What we wouldn’t necessarily have recognised though, is that both the women who took part in the experiment had quite fixed ideas on what they would wear and what would work for them - and those ideas were completely overturned by trying something new!

The effect of lingerie as a life-changing experience is often underrated - we know, because of the letters and emails we receive - that women find their esteem enhanced, their body confidence increased and their zest for living magnified when they invest in something that is for them, chosen by them, and ultimately - their own personal statement about who they are and who they wish to become.

Should women wearing mastectomy bras pay tax?


In short - no! A recently ruling by the Supreme Court has granted women wearing mastectomy bras the right to buy without paying European customs duty. The case was brought by a specialist bra company which said that its mastectomy bras, specifically created to help women who've had surgery to their breasts, are not normal lingerie and therefore should be exempt from tax. They lost in the Court of Appeal but won this week in the Supreme Court. The argument - that the bra which is despited to offer prosthetic breast support, should function as an artificial body part, not as lingerie. Five Supreme Court judges agreed … a victory for women!

What shape should lingerie models be?


BusinessInsider Australia comments on how Victoria’s Secret is ignoring the growing trend to offer a diverse range of body types, shapes and sizes in lingerie adverts. There is no doubt that VS models are all of a certain type, and it’s not the type that is widely represented in the real world. For example, the average height of a VS angel is 5’ 10”. The average height of British women is 5’ 4”. That six inch difference is massive, because to reach a VS angel height, you need to have a very specific body type - ectomorph, which around on 5% of the female population naturally falls into. So, is it okay to advertise underwear with bodies that 95% of women will never obtain?


We think the question is wrongly phrased - it doesn’t really matter how anybody advertises anything as long as the people seeing those adverts know how realistic (or otherwise) the models are. And we hope the age of women feeling pressured to conform to a certain body type is over. Here’s our evidence, Serena Williams, definitely not an ectomorph, posted a selfie in a white bra and it went viral … women, and men, are capable of recognising that Serena no more represents the average women than a Victoria’s Secret lingerie model does, but that doesn’t stop anybody appreciating both body types for their inherent beauty and charm. Loving Serena’s bra? Us too - why not try the Roza Carmen bra from our online lingerie store - it’s perfect for selfies and self-confidence!


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