Windy undies?
Online specialist publisher Marketing reports
something quite fascinating - according to their marketing expert the future of
advertising is going to depend, in large part, on using real time information
to adjust what we see from advertisers. The example he used is that Asda sells
more lingerie when it’s windy …
We’re still trying to work that one out too! Is
it because people think of washing their scanties when they can line dry them
(we all know not to tumble dry our precious silk underwear, don’t we!) or is it
because women expect their skirts to blow up and reveal their less than
glamorous knickers? We have no idea and that’s not the only question on our
minds, we’re wondering about the thought processes of the computer expert who
spotted that statistic too …
Lingerie league outclassed?
In a week when Gary Neville and Ryan Giggs have
been lauded (again) for letting squatters stay in their Manchester hotel, the legends, plus
Gary’s brother Phil, Paul Scholes and Nicky Butt are under fire for hosting a
Lingerie League match at their Hotel Football. Oh, just to be clear, it’s not
the Man U dream team who are out in their non-regulation kit, it’s women. This
week saw two women’s football teams strip off to underwear to play football to
advance the future of the game.
According to the UK founder, Gemma Hughes who
says, ‘I want to see a football revolution in my lifetime’ this event is going
to return income and investment to the women’s game. Well, we’re not so sure. In a week where Serena
Williams because the first Sports Illustrated's female
"Sportsperson of the Year" since 1983 - and wore a lingerie inspired
dress to pick up her award, we can’t help noticing that Serena and her sister
Venus never played lingerie tennis. There is a difference between lingerie and
technical underwear, and the whole point of technical clothing is that it helps
you do whatever it is you’re doing a bit better. Whether that’s a control panel
undergarment or a set of compression socks for marathon running doesn’t better
- it’s designed for performance first and appearance second. The other way
round is lingerie, designed to be comfortable for sure, but primarily, and we thing,
vitally, designed to look awesome. So you look awesome wearing it. Once those
boundaries start to blur, it’s difficult to know how to respond - are we
looking at sportswomen in lingerie or lingerie models playing sport? So we like
to keep our lingerie where it belongs - on our bodies, when and where we want
to display it, and them. Not on a sports field.
Choosing lingerie for your lover
Another survey, by Debenhams this time, shows
that in the UK 78% of women are thrilled to receive a gift of sexy lingerie at
Christmas but that for a third of those women the feeling of being flattered
becomes one of disappointment when the garment in question turns out to be the
wrong size.
Overwhelmingly, our men buy us underwear that
is too small. We have a great tip to help you get the right lingerie from your
loved one - our wish list! Simply save the items that
appeal to you into your wish list and then your partner can pick from your
selection, confident that you’re going to love their choices. This year, for
example our plus size tuxedo redbaby doll has been flying off to destinations around
the world, and that’s no surprise as this uber-sexy lingerie with its black
trimmings is both gorgeous to look at and easy to wear … a winner in every
sense of the word.
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